From security breakthroughs to small product details that change everything — this is where we share how Amaro Than is built differently.
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After five rejections and four months of persistence, Amaro Than went live on January 10, 2026, becoming the first-ever Roma social app on the App Store. Built by a Roma-led team, it turned resistance into representation for over 12 million people.
Designed by Ardit Berisha, the Amaro Than Adaptive Bar was created to solve fragmentation. Instead of static navigation, it adapts to user intent, context, and behavior in real time. The bar reshapes itself across feed, messaging, profiles, and community tools, creating one continuous identity-driven experience. Integrated across the entire Amaro Than ecosystem, it reduces friction, increases clarity, and redefines how a community-first app should feel.
It starts with a thumb. In every app, your thumb stretches, swipes, and taps—yet menus and pop-ups always pull you away. At Amaro Than, we asked: why should interaction feel heavy? So we created the Adaptive Bar. A single, living interface at the bottom of the screen. At rest, it’s a sleek, unobtrusive pill. Tap it, and it morphs fluidly into a dashboard, guiding you through messages, voice recordings, reactions, or settings—all inside the same space. No pop-ups. No interruptions. Every motion is Hyper-Fluid, every animation Luxury-Fluid, designed to feel effortless under your thumb. The bar stretches, flows, and adapts—anticipating intent, keeping you in rhythm. It’s more than UI. It’s interaction reimagined. And it lives where you do—at the bottom of your screen, right under your thumb. This is the Adaptive Bar. Only from Amaro Than.
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Today we introduced Amaro Cloud inside Netvorko. It’s our own storage layer—built for speed, security and full privacy. Every photo, video and file now travels through our encrypted Amaro Than cloud, making sharing faster, smoother and more reliable. This is a big step toward a unified ecosystem where everything simply works.
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From day one, CTO Ardit Berisha designed Amaro Than to stay fast, safe, and online for millions of users through smart routing and load balancing.
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Rand brings decades of international experience in leadership, humanitarian work, and cross-cultural engagement. He first came to Kosovo in 1999, where he founded Balkan Sunflowers Kosova, an NGO supporting Roma, Ashkali, and Egyptian communities in education, inclusion, and community development. As an advisor to Amaro Than, Rand provides strategic guidance rooted in sustainability, transparency, and global best practices, while helping the project stay true to its Roma-led vision and values.
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Faton Mustafa is a Kosovo Roma filmmaker, journalist, and activist dedicated to empowering Roma youth. Through documentaries and community initiatives across Kosovo, Serbia, Croatia, and Montenegro, he highlights Roma challenges, advocates for their rights, and creates platforms for young people to share their stories. His commitment drives meaningful social change. At Amaro Than, he brings 20 years of experience in media, visual storytelling, and digital communication. As Content Production Manager, he will apply a sharp creative eye and a storyteller’s instinct to shape content that captures real voices and real emotion. He will help build our platform’s identity—authentic, bold, and community-driven—while ensuring every story we share reflects dignity, pride, and truth. His extensive experience across media landscapes will strengthen our message, grow our visibility, and amplify the Roma narrative on a global digital stage.
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Almedina focuses on connecting stories that inspire change and strengthen community. A student at RIT Kosovo and alumna of the YES Program, she has raised awareness about Roma, Ashkali, and Egyptian communities through storytelling, advocacy, and youth leadership. As Communications & Engagement Lead at Amaro Than, she crafts strategy, leads campaigns, and builds bridges so every voice feels seen, heard, and valued.
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Ardit Berisha is the CTO of Amaro Than and the architect behind its entire stack. A full-stack engineer, cybersecurity specialist, network engineer, and cloud architect, he designs distributed systems that scale from the first thousand to millions of users. With auto-scaling, CDNs, tuned databases, and deep monitoring, he builds infrastructure that stays fast, resilient, and secure—even under real-world attacks.
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Elvis Avdiu leads marketing at Amaro Than with more than a decade of experience in community growth and engagement. He designs bold campaigns, stories, and video moments that make people feel seen, not targeted. From outreach strategy to daily communication, he keeps our message simple, human, and consistent, perfectly syncing content, product, and community so every touchpoint feels like one clear voice.
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The system designed by our CTO is built to scale from day one. Our architecture is cloud-ready, horizontally scalable, and optimized for high concurrency, so it can handle millions of users under good infrastructure conditions. With smart caching, tuned databases, and efficient APIs, Amaro Than stays fast, stable, and responsive even as the community grows.
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Driton Berisha, CEO of Amaro Than, brings over 20 years of work with Roma, Ashkali and Egyptian communities in education, youth organising and culture. He led national efforts to defend Roma rights in the census, expanded access to preschool, and used music to share pride and hope. At Amaro Than, he builds a warm, open space where mixed youth groups create, learn and lead together, partnering with schools and institutions to break stereotypes and connect communities.
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Ardit Berisha designed Amaro Than like a fortress first, platform second. As a cyber securist with a hacker’s mindset, he begins every diagram by asking: “where would I attack this?”. From backbone to APIs, traffic flows through layered firewalls, live alerts and learning algorithms watching network behaviour, honeypots, Nginx, Apache and sharded DBs, all wrapped in AES-256-CBC with weekly key rotation to resist DDoS, CSRF and SQLi.
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After countless bugs, setbacks, and breakthroughs, the first Roma-made digital platform finally arrived on Google Play. This is the story of how Amaro Than was born.
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The first beta felt like launch day. Ardit, Elvis, and Driton put Amaro Than on a simple XAMPP box, 20 people, 20 Mbps upload, closed circle. With just five users online the server choked—timelines froze, uploads died. Metrics pointed at one villain: raw videos. That night Ardit designed the optimizing algorithm and NARA-1r. Compressed streaming, smarter caching, WebSockets, and suddenly the same idea could breathe at scale instead of crashing the room.
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The Night When Cloudflare Went Quiet” is about the evening a Cloudflare outage froze Amaro Than uploads stalled, feeds stopped, everything felt fragile. Instead of blaming the provider, you redesigned the stack: extra DNS, backup routes, smarter fallbacks, better health checks. That night turned into a promise: even when the internet breaks, Amaro Than fights to stay online for its people.
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Amaro Than began as a conversation between three people: Driton, Elvis, and Ardit. No stage lights. No keynote. Just a simple idea that refused to go away. Driton was the first to say it out loud: “Why don’t we build a place that actually feels like us?” Not a generic social app. Not another platform where Roma people are a statistic, a “target audience,” or a checkbox in a report. A place where they were the center, not the footnote. That was the seed.